SYSTEMS & SCALE
Where platform strategy meets reality
I write about enterprise platforms in the real world: strategy, selection, vendors, delivery, operations and the way AI is entering the stack.
It comes from the operator's side of the table. I'm still doing the work, so the focus is on the decisions, trade-offs and problems that appear once the sales pitch is over.
NEWSLETTER
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Enterprise systems and product strategy, minus the hype. For the people selecting, implementing and operating the platforms organisations run on.

The AI Hype Debate Continues. Yet Your Vendor Isn't Waiting For It To End.
TL;DR: The AI debate isn't settled, but your vendors aren't waiting for it to end. They're shipping AI features into platforms you're already using, whether the technology is proven or not.

The Jump to Enterprise: What Founders Don’t See Until They’re In
TL;DR: Moving to enterprise software fixes the “Frankenstein” spreadsheet mess but introduces a permanent “Admin Tax” and a loss of roadmap control. You’re trading manual work for long-term operational overhead and a need for internal expertise.

Why Every AI Company Suddenly Wants to Be Your Browser
TL;DR: AI companies aren't building browsers for the features. They're fighting to own where you start when you need information.

After the Champagne: What Happens When the Project Team Leaves
TL;DR: Go-live isn't the finish line. The real test is whether the transformation is still delivering value six months later.

The Platform Contract You Forgot You Owned
TL;DR: Contract blind-spots are everywhere. Unclear ownership, missed renewal dates, accidental auto-renewals.

The Founder’s Triad: Why Demand Beats Passion Every Time
TL;DR: Most start-ups fail not from poor execution or lack of passion, but from solving problems nobody cares about. The founder’s triad (Passion, Execution, Demand) creates three danger zones when you’re missing one element, but only missing demand is fatal.


