SYSTEMS & SCALE

Where platform strategy meets reality

I write about enterprise platforms in the real world: strategy, selection, vendors, delivery, operations and the way AI is entering the stack.

It comes from the operator's side of the table. I'm still doing the work, so the focus is on the decisions, trade-offs and problems that appear once the sales pitch is over.
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Enterprise systems and product strategy, minus the hype. For the people selecting, implementing and operating the platforms organisations run on.

The Founder’s Triad: Why Demand Beats Passion Every Time

TL;DR: Most start-ups fail not from poor execution or lack of passion, but from solving problems nobody cares about. The founder’s triad (Passion, Execution, Demand) creates three danger zones when you’re missing one element, but only missing demand is fatal.
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