SYSTEMS & SCALE
Where platform strategy meets reality
I write about enterprise platforms in the real world: strategy, selection, vendors, delivery, operations and the way AI is entering the stack.
It comes from the operator's side of the table. I'm still doing the work, so the focus is on the decisions, trade-offs and problems that appear once the sales pitch is over.
NEWSLETTER
Get Systems & Scale in your inbox.
Enterprise systems and product strategy, minus the hype. For the people selecting, implementing and operating the platforms organisations run on.

AI Chat Logs as Product Feedback Goldmine
TL;DR: AI query logs inside your enterprise tools are capturing real product feedback at the point of friction. The problem is your vendor probably has that data and you don't, and neither side has worked out how to share it.If this kind of practitioner-level product thinking is useful, the newsletter is where I work through the patterns I'm noticing across enterprise technology.

Governing AI Without Getting in the Way
TL;DR: Most AI governance responses are missing two specific gaps: the contract you signed predates the platform you’re now running, and the binary approved/not approved model doesn’t fit an environment where AI is embedded across the stack at varying levels of risk. Both are fixable.

What Does "Premium Support" Actually Mean Now That AI Is in the Stack?
TL;DR: AI belongs in support models. The front-end case is real and the economics make sense.

AI Has Already Entered the Organisation
TL;DR: AI is already inside most organisations, whether through vendor tools, employee habits, or leadership pressure. The real issue now is not whether to allow it, but how to identify where it is, what it is touching, and how to govern it without slowing the business down.If this piece resonated, share it with someone who is already trying to work out where AI is showing up inside their organisation.

OpenAI: The Side Quest Problem
TL;DR: OpenAI built the most recognised AI product in the world. Then spent 2025 launching video, hardware, a browser, shopping, and ads in what looked like an ecosystem play but felt more like building to be seen building.

The Marketplace Blind Spot: When anyone can vibe code an enterprise plugin, who's checking what it actually does?
TL;DR: Enterprise marketplaces vet apps at the point of entry. What happens after listing depends largely on the developer.


