SYSTEMS & SCALE
Where platform strategy meets reality
I write about enterprise platforms in the real world: strategy, selection, vendors, delivery, operations and the way AI is entering the stack.
It comes from the operator's side of the table. I'm still doing the work, so the focus is on the decisions, trade-offs and problems that appear once the sales pitch is over.
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Enterprise systems and product strategy, minus the hype. For the people selecting, implementing and operating the platforms organisations run on.

Intentional Influence: Part 6: The Contractual Toolkit: 5 Key Areas to Cover in Every Creator Agreement
TL;DR: Creator contracts fail when they’re vague. This article breaks down the 5 essential areas every creator agreement must cover, from scope and usage rights to payment terms and legal compliance.

Humans Who Pay for AI Tools Are Basically Test Dummies, And Paying for the Privilege
TL;DR: If you’re paying for AI services, you’re also an unpaid tester. AI companies adopted the “ship it and fix it” model pioneered by gaming, Microsoft, Adobe and others, charging users while using their interactions to improve the product.


